You could even see a temporary fall in your SERP placement, but it is usually nothing to panic about. It is practically impossible to conduct a site migration without seeing at least some alteration to your site’s performance. If you would prefer to avoid a major traffic issue, albeit a temporary one, migrate at the quietest possible time. In any case, you need to be mindful of how disruptive a site migration can be for those looking to access your site at the time. This can be tricky to co-ordinate if your website has multiple peak hours of various times of day or night. In the unlikely event that something goes wrong with your new site, you will be glad you have a full backup of your old site sitting on a spare hard drive.ĭo not migrate at peak traffic hours. For the time being, and for the foreseeable future,it’s worth hanging onto a backup copy of your old website. Of equal (if not greater) importance to the above, knowing what not to do when migrating a website can save you a lot of time and trouble at a later date. Carefully plan the structure and navigation system of your new site in advance, paying particularly close attention to page hierarchy to ensure effective SEO performance.
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